As one reviews the screenshots from the website, one can see that entertainment, consumer guests, and families are a central theme to the corporation.
To us at the Star Wars Actors Guild 77 Fan Group, the themes mean that particular creative storytelling, concepts and entertainment has to be geared to an audience of all ages.
Thus, diverse characters and their development can be created through a dictum than a vague, loose and random chaos. And the characters must be accessible to all diverse people of all ages.
When certain original characters that were created before purchase of Lucasfilm by The Walt Disney Corporation in 2012, the characters still had to be accessible to all diverse people of all ages. Some original characters were with particular contracts. Some contracts had to be re-organized. And some characters and story arcs needed archived. But for those original characters and story arcs, the fact still remains, these elements had to be accessible to all diverse people of all ages.
That means families and family entertainment, which includes children’s programming.
Fans who force and menace others in the fandom about the way it should be do not understand the basic tenets of The Walt Disney Corporation and if they hope to effect change, they must address each of these tenets and why perspectives should change for this billion dollar worldwide corporation.
Does the fan idea fit the confines of The Walt Disney Corporation?
If the fan idea does not, the menacing fan vitriol and demands will go unanswered.
The Star Wars Actors Guild 77 fan group want to uplift Star Wars fandom through positive action to create change in The Walt Disney Corporation with mutual respect and collaboration than contention and vitriol.
We feel we have done that with our “Team Tano”, “Across The Stars: Reylo” and “Get Thrawn In” campaigns.
We have endured tremendous amount of menacing by some fans and amid all these issues, the corporation gave us some of our desired outcomes.
Such as the return Ahsoka Tano to animation and live action, a soft glance at an anthology for Reylo, and re-canonizing Grand Admiral Thrawn.
Since the Star Wars Actors Guild 77 fan group focuses on Star Wars Expanded Universe (SWEU) and later called, Star Wars Legends characters and stories, we chose Thrawn as a focal point and ran activities that we felt would have some influence on future programming. We accomplished our desired outcome through animation in 2016 where we saw Grand Admiral Thrawn in the Star Wars Rebels animated show.
Now, we hope to see Thrawn in live action and hopefully in cinema.
What we see some fan thinking is an ignorance about The Walt Disney Corporation’s tenets and what will work, and what will not work.
Some fans will same fan groups are meaningless in some programming decisions and we understand that. And we think that if done in a professional matter, at least The Walt Disney Corporation and their affiliates will hear us out. We will continue for positive action process in our campaigns.
Star Wars Actors Guild 77 discovered early that roleplay performances are crafted like soap operas with angsty drama. But to do that, part of the RP had to be staged. A behavioral idea with a lead on to an ending. To action sequences. To a conclusion, and then a cliffhanger ending (or not) to the denouement.
It seems that the popularity of mid-day soap operas is waning for talk shows and reality TV. Streaming services have changed the availability of new soap operas. Many people have grown up with grandma watching her shows:
Soap Operas that have been around a LONG TIME
Soap operas have been around since the 1930s as radio dramatic series. One sponsor was Proctor and Gamble, who sold soap at that time, and therefore, these stories were called “soap operas.”
What is the purpose of soap opera?
Soap operas’ plots express a fictional reality that is inserted into a concrete social reality. The representations built by the soap operas are associated with the daily life and social contexts in which they are immersed. The images transmitted are highly related to society’s values and beliefs.
There is a difference between Telenovelas and soap operas in that a Telenovela is a Latin American serial drama similar to a soap opera in plot development but having a broader audience and airing during prime time rather than daytime…Telenovelas are characterized by a continuing melodramatic storyline and a permanent cast.
There is disagreement on how Star Wars as a genre is classified. It is science fiction? Is it science fantasy? Is it a space opera? Accordingly:
Star Wars is typically characterized as belonging to the space opera genre. Many classic space opera serials such as Flash Gordon and Buck Rogers were among the impressions that inspired George Lucas into making the Star Wars movies.
A space opera is not a soap opera, according to many fans. However, those who say this comment is mostly male and cannot possibly be associated with a show devoted to women daily. It is said that Star Wars is not a “soap opera” because the key part of a soap opera is its duration. Lots of episodes, lots of characters. The people and the (mundane) things happen to them over long periods of time (source).
Fans also say that Star Wars a space opera that is melodramatic movies or television shows, set in space, with plenty of space warfare, and most importantly, cut scenes show the development of different characters like a soap opera (source).
Whereas, there are objections that Star Wars is a space soap opera because of historical precedence. “Space opera” from 1941 author Wilson Tucker as a pejorative term in an article in Le Zombie (a science fiction fanzine). At the time, serial radio dramas in the United States had become popularly known as soap operas because many were sponsored by soap manufacturers (source).
But yet, by some critics, Star Wars is separate science fantasy space opera because the genre has more definable rules. Star Wars might be space fantasy or space opera. But its setting is still a science fiction setting. Star Wars’ world is built on science-fictional devices and technology; the technology does not tell the story; there are lightsabers, droids, or hyperdrives. Science fiction is in the Star Wars universe, and by default, Star Wars is science fiction. These science fictional elements, such as starships, robots, and laser guns, are not present in the real world at this time. Until that time, Star Wars is science fiction (source).
Regardless of the cast of characters, duration, and episode; or the lack of space warfare; or the historical precedence; or scientific and technological elements that are fictional, Star Wars in the presence of romantically linked relationships (ships) as read or performed are space soap operas in practice, despite the fandom gender that enjoys the production.
Therefore, the Star Wars Actors Guild 77 (SWAG77) enjoys shipping in the presence of a cast of characters, duration, multiple episodes, space warfare, and lack of historical precedence or science and technology fictional elements, we have created a system where our goal is to read, write and perform our roleplays on social media like soap opera and telenovela developments.
We think our goal works because we have tested several years ago and were able to gauge audience response like watching a soap opera.
We have encountered several problems, such as platform issues, users not realizing we staged our RP productions, nor really knowing we had many back ends and behind-the-scenes work. They think our pursuits in shipping are superfluous and foolish to have sex. And then, when we do serious close to canon RP, we have to use canon characters.
Since the Disney schism of canonicity, we have been stretched to pick a side or assumed we are ignorant if we do not support either claim. We are about the exact techniques used to develop Star Wars as a soap opera on social media. Whatever that takes. We use to recruit, but now, we no longer do this process because it is involved, and most people use social media as distractions or casually discarding comments as useless.
While that content is on personal accounts, we have to determine why there is discordance to improve our product or performance for business roleplay accounts. There is none. Some individuals are “spoons” who like to stir up shit. And it does not matter about the content; these groups’ only guide is to re-creation and world domination that contributes nothing academic with a scholarship to improve lives through reading, writing, and performance with appreciation, like SWAG77 tenets since 2007.
Also, some audience members do not realize how much staging we do for our RP productions. We created our performance plots to see how our audience will respond and hope they enjoy our performance. That makes social media a testing ground focus group. Soap opera creation inherently tests that from a live performance and improvisational training. Other tactic many users on social media do not want to do because of the casual nature of social media.
We think our goals are important to Star Wars and its fandom because of the Disney Schism. Star Wars fans are at each other’s throats levying toxicity that rips into the hearts of fans to wreck their persona. That has happened to SWAG77 members, and we have done it to others in self-defense. It is easier to manage fans in this manner than just to let it go. We cannot say we have not avoided bad and toxic behavior.
However, we believe as long as we stick close to our tenets: READING — preferably Star Wars because no fan is well-read and knows everything; WRITING — because that improves self-expression and clarity in ideas and concepts — it brings value to oneself, and we like to RP Perform, but this is also demonstration directly ones creativity in this fandom with more appreciation for the development of Star Wars. Performing fan art creation, crafts, cosplay, and fan films — anything that demonstrates an appreciation of fandom — end toxicity. Because our tenets are universal, our tenets are broad in their interpretation. Our tenets are long-lasting and expand one’s Star Wars fandom, and we, SWAG77, are about that.
While other groups do that in their own ways, the toxicity, segregation, isolation, and exclusion hurt all fandom, not just the individual.
We end fan toxcity through the encouragement of creative expression and love.
Because as owner, SWAG77 believes what Dr. Martin Luther King, a Jedi (Djedi) before we knew what one was, said:
Mitth’raw’nuruodo, a Chiss Imperial Officer distant emotions with a cool reflective to lead his sector fleet in the Galactic Empire. His strategies and tactics work better when he is devoid of emotion, as taught by the Chiss Ascendancy House Nuruodo. He was exiled from his people as punishment for an outburst he had in Chiss Space. Or at least that is what is on the official record. Found on an undeveloped planet, the Galactic Empire embraced him and he rose through the Imperial ranks to a Grand Admiral. Life is lonely at the top. It bores him, the people, the slow pace, the loneliness. His personal studies in art and antiquities brought him creature-comfort joy. Then he met a young Rebel woman, a Mandalorian, an artist that excites his fascination in the galaxy and gives him room to breathe, creatively. A fiery passion ignites his desires. The Chiss thought the Ascendancy excise those genes from the gene pool through eugenics. Turns out his desires for community are not genetic. His desires expand and reverberate continuously in the Force.
In People Magazine “Couch Surfing” Mr. Oyelowo who voices AGENT ALEXSANDR KALLUS in STAR WARS REBELS shares that Star Wars fans disappointment that he voices this ANIMATED character. The animated character appears differently than Mr. Oyelowo — ie The character is white and Mr Oyelowo is Black.
Of course that should NEVER matter. One is a very REAL PERSON, PROFESSIONAL AWARD WINNING ACTOR and the other is a fabricated animation in the mind of artists. What brought this character to life is Mr. Oyelowo’s creative voice performance. Nothing else brings any animated character than a professional voice actor’s performance. To deny his ability is to be racist and bigoted.
There is bigotry in Star Wars fandom. We saw it best with Ahmed who voiced and CG MoCAPped JAR JAR BINKS. The harassment he endured nearly caused him to commit suicide. Only until recently has he opened up to speak about it.
While it is not Disney’s or Lucasfilm’s fault at the hands of racist and bigoted fans, it has proven very difficult to quell ignorances and cognitive biases of some ugly sides of fandom.
The Star Wars Actors Guild 77 has been at the attacks by bigots since 2008. We have fended of bigots in ways at first that seems cruel, but when encountered, the sufferers begin to understand why we did what we did. From a small business standpoint, our acts are justified, because we cannot afford a large lawyer representation. Disney and Lucasfilm does not support our efforts. Their people were told lies about us and are fearful of our ire. But our ire was in place for our use until their own workers incurred utterly racist and bigoted attack for the last few years. All the while, our attacks are minimal.
We have our hate on our SENATOR YEMAJA pages.
So here is our small business auto block procedures:
Any post or comment that uses profanity without cause directed to us. We delete, sometimes report, and ban the attacker. Those attacks typically look like “what the f*ck is this sh*t” and use of hateful real life epithets like the N-word.
Massive number of posts when we have never interacted with you. Those attacks appear like more that 3-4 posts. We are not rated to deal with your stalker obsessions. We do not DM people we do not feel comfortable around.
Tag team attack. We don’t play that. Those attacks appear like @1, @2, @3-10 on a post that could be about art from a famous artist.
Telling us what to post — you don’t pay for our accounts, you don’t tell us how to post to it. Who died and made you gods? These attacks look like “you cannot say that. You can only post ____________”
Most of character accounts are in character. They will block on any attempts to learn who the MUNDANE is behind the account. These characters are stuck on social media, that is it. No more, no less. Forcing exposure is OUTING what SWAG77 is trying to do. If a user does not agree, move on, there are other accounts. We find irrational attacks, we will block. These attacks look like, “so you hate the [real life political issue today]?” to gain a confirmation of their beliefs than what we are doing — which is Star Wars.
It is our pages, our user names and involves what we are doing, and deciding to force us to admit something from long ago or unrelated to performance will get you blocked and we will move one. With that, we give you an in kind directive and you get snarky, you are ruining our ability to do business on our streams. Either you stay into the agreement or walk away. If you refuse — such as saying I can post what I want freedom of speech–we will block you. We do not go to anyone’s feeds intentionally to ruin their process, but for you to feel entitled to our posts and your not paying us, it is better for us to silence your bad behavior. What this attack looks like is the user intrudes into the conversation uninvited and speaks outside of the primary post, the user account request redirection and the attacker say “free speech, you should feel one over the other, that hasn’t been what I have expected–” the issue is it separates from the primary goal which is Star Wars online.
We do not sell your stuff. Overriding our ad links, will get you blocked. We have affiliates that we meet our business goals, like a fan table at Star Wars Celebration. When you interfere with our money, illegally, we just block since going after you legally cuts out of our budgets.
Refusal to read our blogs and not staying on topic. We are not only doing this for you. We are organized into a Star Wars fan group to portray our fandom respectfully. Just because you do not like one post is your decision. These attacks generally look like “I am going to UNLIKE this page because I hate XYZ Star Wars Established Canon Disney or otherwise” — you will be banned, your comment will be reported and/or erased. We do not care about your approach, it means you failed to read our blog notes on how we perform our MUSES and that we perform under a storyline arc. If you aren’t going to read and respect that, then we feel our accounts aren’t for your interactions.