The #GetThrawnIn campaign to get Grand Admiral Thrawn re-canonized started in January, 2015 after a troll attack. We had just finished interviewing Tom Kane, the voice actor for Yoda in Star Wars: The Clone Wars, and I asked him to do a Thrawn impression. That’s when I knew, Thrawn needed to be on Star Wars.
Then the trolls attacked me trying to put me down on social media. Typical racist misogynoirity fare. The doxed me. That’s when I said to myself, “you want to see how to do a corporate campaign, WATCH ME!”